Today, real estate postcards are often not considered a method of marketing.
Why should you Bother to Creating Printed Marketing Material when Everything Happens Online?
One reason Real estate postcards work.
In this article, we’re sharing our top ten most efficient postcards for real estate that every agent should take, and, of course, this online software tool makes the creation of postcards easy.
Just Sold
The creation of a real estate postcard, highlighting a home you recently sold, is a great method of generating leads for sellers. Here’s why:
- It lets people know that you’re an accomplished real estate agent.
- It draws the attention of neighbors who are thinking about selling the property.
If the property was quickly sold, it attracted multiple bids or was sold at a higher price than the asking price. Be sure to include these details on your postcard to impress your buyers.
Just listed
- A postcard that promotes an upcoming listing can lead to buyer and seller leads.
- A person in search of their next home might be enticed by your offer, and someone looking to sell might be impressed by your dedication to helping get the homes of your clients sold.
- A newly listed postcard should have pictures of the property that are stunning, along with standout details regarding the property, and a clear call-to-action for you to find out more about the property.
Free Home Valuation
- Who wouldn’t be interested in the value of their for?
- Get your hands on that interest with real estate postcards that give homeowners a no-cost home appraisal.
A Real Estate Postcard that is effective in that it offers a no-cost Home Appraisal should include:
- A catchy headline (e.g., “Psst: you want to know what your house could fetch?”)
- A clear, concise call-to-action (e.g., “Call or contact me for more information”)
- Your headshot
- Contact information and your website
- A stunning image of a house
Coming Soon
- Do you have a rare, unique, or expensive property on the market over the next weeks? Design a realtor postcard that gives it a promotion boost.
- Specialized listings require special buyers. Sometimes, they take a little more effort to promote. Postcards can help in getting the message to buyers who may not have otherwise been aware of the property.
- “Coming shortly” is a powerful real estate marketing postcard for the regular listings, especially in desirable areas or areas where there are fewer listings.
Market Statistics
- Information on market trends that can help influence buyers or sellers is an effective postcard tactic that doesn’t rely on listing.
- The most important thing to make the real estate card work is to choose carefully and be sincere. Meaning…
Selective: A lot of figures can make a postcard seem overwhelming. Select a few that are most memorable and easy to comprehend.
Honest: You must, obviously, select statistical data that are for you. You shouldn’t frame the data in a way that deceives the reality of the market.
Community Event
Participating or organizing an event that is a part of your community is an excellent idea. It promotes your brand and establishes you as an advocate for your community, and can provide a fantastic networking occasion.
If you’ve planned or played the role of a leader in an event, you must certainly design a card to advertise the event.
Be sure to send the postcard between two and three weeks before the date of the event. The postcard should clearly display the event’s name and information, along with a call to action to find out more information or purchase tickets. Include your name along with your headshot, contact information, and a link to your website on the reverse.
Motives to Sell
Homeowners who are unsure whether or not to sell are an ideal target for postcards about real estate.
A card that lists a handful of the most convincing arguments to present now is a good strategy to attract potential sellers.
The card should be accompanied by the headline boldly and prominently (e.g., “Leslieville is expanding — don’t skip the opportunity!”) and make use of recent data to back up your argument (such as average sales prices in the region, houses that are priced over the list price, and so on).
Make sure to include a call-to-action that asks homeowners to call.
Unique Value Proposition
- Have you heard of real estate farming? It’s a technique for creating leads, which focuses on targeting specific areas within your area and the aim of ensuring that you are top of mind within the region.
- The idea is to start farming now, so that you will reap the benefits later.
- Postcards are essential to the real estate farming process. One effective real estate postcard idea for farming: promote your unique value proposition in a specific area.
- This card idea reduces your offerings and selling points into a captivating and enticing few lines.
The Best Practices for this Card include:
- Keep your tone friendly and lighthearted.
- Pick a casual, friendly photo instead of an official headshot
- Do not overburden cards with texts
- Your name should be prominently displayed
- Include your contact details along with the URL of your website at the lower right.
Local Love
Another excellent idea for postcards for farmers is to partner with local businesses for postcards with co-promotional messages.
Make this an ongoing series, and work with various companies regularly. The postcards can be given with a series name like “Reasons to be in love with your neighbor’s name [neighborhood number”Reasons to love [neighbourhood name].”
The content of the postcard should explain why the business featured has another reason to love the area that you’re aiming at. If the company can provide a discount for customers who display the postcard at the time of purchase or at the time of purchase, that’s even more so.
Don’t forget to advertise yourself as well. Your name and contact information, together with a local targeted tagline like “I am aware, I love buying and selling [name of the neighborhood[neighbourhood name]” ought to be well-known.
Game or Puzzle
Making a real estate promotional postcard into an activity for your readers is an enjoyable method of getting people to read it. If you add a prize component, you could be able to turn the card into a potential lead.
You could think about a brain-teasing game (if you can make it real estate-related, it’s even more effective) or a game that has local-specific inquiries (e.g., “What’s the key ingredient in the famed cinnamon roll from Bob’s Buns ?”).
Invite participants to submit their answers to you to be entered into a draw to receive a prize, like a gift card from local businesses. In order to turn it into an effective lead-generation opportunity, make your own website landing page for contest entries.
The Simple Way to Design Effective Real Estate Postcards
- Your fonts and colors, how your photos and text can be laid out… the design is essential to make the real estate postcards you send out successful.
- However, you don’t need to be a designer to design real estate postcards as an integral element of your marketing plan.
- All you require is the appropriate tool. Like myRealPage’s marketing tab.
- MyRealPage’s marketing Tab tool allows real estate agents to create attractive, professional-looking postcards in only two clicks.
The Marketing Tab provides ready-to-use, professionally designed templates for postcards, which can be modified to fit one of the postcard designs listed above. Furthermore, they can be customized to fit your personal branding for real estate.
Pick a template, insert your images and copy, then alter your design until the postcard looks perfect.
Are you unable to find a template that you like? Contact myRealPage’s team to request the perfect template for your needs.
If you’ve got a myRealPage site, then you’re now able to utilize the Marketing Tab to create postcards.
Are you not a myRealPage member? It’s not a problem! We’ll help you switch so you can profit from marketing Tab immediately.
We’ll move your content from another provider, so you can start your journey without hassle. ssle We’ll even offer half off the cost for 3 months. We’ll also waive the cost of setting up.
